Intel (NASDAQ:INTC) is a world leader in computing innovation has signed a partnership with the Catalan giants to be the club's official technology global sponsor. The collaborative spirit between the two organisations will be reflected on the FC Barcelona shirt, which will feature the 'Intel Inside' logo was presented on December 12, 2013. at FC Barcelona’s Ciutat Esportiva in Sant Joan Despí by club president Sandro Rosell and Intel’s Chief Marketing Officer Deborah Conrad. This is the first time the Barca shirt has ever featured a logo in such a position and was made a first debut in the La Liga match against Villareal on Dec. 14.2013.
The North American multinational designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Intel is the biggest manufacturer of integrated circuits in the world and produces microprocessors for most of the leading personal computer companies. The Intel and FC Barcelona collaboration Initiatives include:
1. Providing the latest Intel-based technology to the students at the famous La Masia academy to enable and foster a culture of creativity.
2. Supplying FC Barcelona players and coaches with the latest Intel-based 2 in 1 devices, while working with the club to improve its research, training and performance via the most up-to-date technology.
3. Working to improve the fan experience through new technology at Camp Nou.
4. Delivering the latest technology to the education network FC Barcelona has built across the globe.